How well do you know your customer? What attracts her to buy your products? What does your brand say about you? Is all that money you are spending on your advertizing working? We help Nigerian marketing managers to answer these kind of questions by providing market research services to extract deep consumer insight on the attitudes, tastes, preferences, brand perception and behavioral traits of your customer.

Methodology

We conduct quantitative and qualitative field research to gain critical Insight into purchasing behavior, brand perception, consumer tastes and preferences through questionnaires, personal interviews, general observations, mystery shopping and focus groups.

Our interviewers are skilled and have many years of experience in conducting field research and operate under strong administrative guidelines to deliver quality research data.

Sampling of the target population can be performed on a local basis or on a national basis in key towns and cities across the country.

Research data is analyzed with multivariate statistical techniques such as factor and cluster analysis to reveal significant relationships, trends and patterns in order to ascertain consumer behavior.

Reporting

A detailed final report is prepared with key findings presented in a user-friendly way with chart and graphical analysis.